The Fastest-Growing Category Is Not the Most Profitable One The trade press prints the trends. Bigger screens. Video walls. Immersive everything. And the instinct is to run at the biggest number on the page. More of the hot thing. Faster. That instinct is expe... Audio Comfort Automation Invisible Technology
There Is No Money in TVs. There Is Real Business Around Them. Image: Genesis HTA VIP Lounge Barcelona, Spain The TV is the most commoditised box in the home. Every year they get bigger, thinner and cheaper, and every year the margin gets closer to zero. One clic... Audio Comfort Automation Video
The best technology disappears The light is right. The room is quiet. The music fills the space, but you cannot find a speaker. The curtains close on their own as the sun goes down. Nothing shouts for your attention. Everything jus... Comfort Automation Homes of Tomorrow Invisible Technology
Long Live the Home Technology Architect The name is the job A Home Technology Architect designs and owns the technology layer of a home, the way the building architect owns the structure. Not a trade called in at the end. A design-team peer... Comfort Automation Communication & Connectivity Home Technology Architects Homes of Tomorrow Invisible Technology